Dean Consulting specializes in helping small to medium size businesses prosper. Our emphasis is on creating the platform and means for our clients to get calls from potential customers who are shopping the Web for their specific products and/or services. Its President, Ronald Baskin has owned and operated several profitable small and medium sized businesses over the last 25 years and more recently has been providing consulting services to business owners for the last 9 years.
Baskin's successful marketing methods in the past have included: Door-to-Door Sales, Telemarketing Rooms, Direct Mail and many others. Over the last few years, Baskin has developed a special recipe (his secret sauce!) for driving calls and leads into a business using his special Web based business generation platform. Once the hard part is done, we can easily show you how to turn most of those calls into closed sales. "Delivering calls from customers who are searching for my clients exact product or service certainly makes them happy", says Baskin. "I remember my very first client made a $10,000 sale on the second phone call that came in to his office from our campaign. He was extremely happy to say the least!"
Baskin's successful marketing methods in the past have included: Door-to-Door Sales, Telemarketing Rooms, Direct Mail and many others. Over the last few years, Baskin has developed a special recipe (his secret sauce!) for driving calls and leads into a business using his special Web based business generation platform. Once the hard part is done, we can easily show you how to turn most of those calls into closed sales. "Delivering calls from customers who are searching for my clients exact product or service certainly makes them happy", says Baskin. "I remember my very first client made a $10,000 sale on the second phone call that came in to his office from our campaign. He was extremely happy to say the least!"
About the Web:
For those of you who are in their 40’s or older, we have a great analogy to present to you.......
When it comes to marketing your business, you can compare "Google" to the old Yellow Page Books that you used to receive every year. Companies like Yahoo, Bing, and AOL would be compared to the “other” less popular telephone directories that they dropped off to your home or business, but you did not use very often. (some people used them for high chairs for their kids)
Just like Google is now, the Yellow Pages Book was the primary source people would look to when they were searching for a product, service or business. In the old days, if your business was not listed in the Yellow Pages you would be at an extreme disadvantage over your competition. The companies that placed the biggest ad’s, most colorful, and had the best placement in the book, were the companies that received the most calls from the Yellow Page Books. The same thing is true with Google and the other search engines.
You may also remember that the Yellow Page Books were divided up into territories such as cities or counties so that people searching would only see ad’s and companies that were both relevant and local to their area. Again, the same thing happens with Google and the other search engines. Google knows your location, and shows you only relevant results in your local area.
Finally do you remember when you were searching the Yellow Pages for a business? Many times a business would show up in several different places within the book. For example, if you were getting a divorce and need help, you might search in the “Divorce” section of the book, or “Attorney’s” or “Lawyer” or “Legal”. If you were searching for a security system you might find similar ad’s in the following sections: “Security Alarm” “Home Security” “Alarm System” “Burglar Alarm” “Security System”. Google and the other search engines work the same way. In today’s day, we call these “Keywords”.
In the age of computers and more importantly mobile devices such as cell phones, being found on the Web is the only real place to be.
Dean Consulting has created a unique and proprietary new strategy that utilizes the web to drive qualified calls to your phone. If you are not using our platform to receive new business, one of your competitors may be doing it soon.
Out with the old!
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In with the new!
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